When it comes to automotive marketing, the internet is a big player. Many people underestimate the role the internet plays in marketing automotive dealers and companies, but search engine results recently displayed a different attitude that shows that the internet plays a much bigger role in automotive sales and awareness than most people thought possible.
iCrossing, a global digital marketing company, today announced the findings of the Vertical Visibility Index: Automotive, the first in a series of studies analyzing the paid and natural search media visibility leaders within specific industry verticals.
The findings of the study revealed that among all of the car companies dedicated to internet marketing, General Motors, Nissan, and Chrysler were tops in online search visibility. Ford leads for natural search visibility and Hyundai has the greatest paid search visibility.
The study shows that combinations of keywords and search visibility are closely linked, giving companies more reasons to look into online marketing and SEO content writers for their websites and search issues. Companies like Hyundai would be well-served to extend their marketing opportunities beyond the local Hyundai dealer and utilize internet technology to the best of their ability.

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