In an effort to bring its name to the forefront of the auto industry in these trying times, Volkswagen is putting its competition in the hotseat with the new “Meet the Volkswagens” ad campaign launching today.
The new campaign includes several 30-second TV spots entitled “Meet the Volkswagens” and they feature Max the Beetle, a character from previous ads, and BUS. BUS is a new character and Thomas Haden Church (Sandman from “Spider Man 3″) provides the voice for this ruby red 1963 VW Micro Bus. The ads pull some aspects from the tradition of VW cars as well as current comparisons in order to bring attention to important features that today’s car buyer is interested in, including fuel efficiency, cost of ownership and various safety features.
“We will build our case by sharing facts about real issues that customers care about, debunking myths and doing it in a tongue-in-cheek and entertaining way that is uniquely Volkswagen,” explained Tim Ellis, the VP of Marketing for Volkswagen of America.
The “Meet the Volkswagens” campaign is scheduled to run for eight weeks. The spots are also going to direct viewers to the Facebook social networking website where potential customers can learn more about the newest VW cars and other information about the brand.
