Have you seen the YouTube video where the couple is getting married and the entire wedding party dances into the church? How about the one where the guy is pleading for people to leave Britney Spears alone? If so, you know what a viral video is. And if that’s you, you have probably even seen the one advertising for new VW cars.
Volkswagen has recently released a video that has become viral. The makers or the video started by doing experiments designed to monitor peoples’ behavior after making their everyday world more fun. At the end of each video, the VW logo simply drops onto the screen. It may not seem like much, but millions of people all over the world are viewing these videos online and getting exposed to the VW brand.
One experiment shown in the videos includes making a set of subway stairs look like a piano keyboard and adding a sound element each time a person steps on a “key.” The video shows people getting excited about taking the stairs instead of the escalator which is positioned right next to the stairway. The video, which can be seen here, has received over one million views and will probably get a million more.
The company has more ideas for promoting VW cars in this socially conscious fashion. We look forward to seeing more!
