I’m not sure how this one slipped by me, but an article in The Automotive News at the end of last month discussed how people really enjoy their VW cars based on vehicle quality and “enthusiasm for their purchases.”
The study was conducted by Strategic Vision, Inc. and it measured 17 segments for its 2009 Total Quality Index. The Jetta, one of the medium-sized VW cars in the automaker’s lineup, was top-rated in its segment by consumers. The VW New Beetle was rated at the top of the Small Specialty Coupe segment while the Volkswagen Tiquan won the Entry Utility Segment and the VW Rabbit was the winner for the Small Multi-Function segment. The AudiA4 also tied for the top spot in the Near-Luxury Car segment.
According to the article, Strategic Vision “attempts to set itself apart from other surveys…by emphasizing features that consumers like – not just flaws.” The company’s surveys include opinions from more than 20,000 buyers who purchased 2008 and 2009 models between the months of September and December of 2008.
Come see what all the fuss is about with VW cars. Visit your local VW dealer today and take a look at the inventory. You’ll be so glad you did!
